An American based company, Get Andis has just signed a multi-million dollar deal with hip-hop artist Nas to advertise its grooming products across 51 African countries.
The company says this agreement provides GetAndis the aptitude to retail Andis’ range of grooming products in a business that is considered amongst the fastest growing in the world with unified population of over 1 billion
Rapper Nas, is not just a music hero to millions of music fans but also a fashion figure, the rapper that is always at the headlining post of the most stylish looks in music fashion had this to say “Being an international artist, I do shows around the world and I need to look and stay fresh at all times. My barber always uses Andis clippers, trimmers and accessories to cut my hair in the U.S. When I’m on tour overseas, he’ll carry converters to convert from the U.S. voltage to the local voltage burning a lot of clippers and with the clippers making so much noise. Now with the Andis Clippers available in international 220v, he just plugs and use. So whether we are in Lagos, Nigeria or Cape Town, South Africa, or any where else around the world, he uses Andis clippers and trimmers to keep me looking fresh” stated Nas.
Andis’ array of grooming products includes Clippers, Trimmers, Blow Dryers and Flat Iron. Andis trimmers are identified by experts and individuals around the world as the best trimmers for styling, trimming, sculpting and dry shaving that also averts razor bumps.
“Andis makes the best grooming products in the world and Nas is a top 5 MC in the world. He also happens to maintain the freshest haircut in Hip-hop so there’s a natural fit. Beyond that, Nas has deep understanding of socio-economic issues in Africa and has consistently referenced these in his music so engaging him as part of our marketing initiatives was really a no-brainer” said Saheed Ahmed, CEO for GetAndis.
Adorned with close-cutting stainless-steel T-Blades, these trimmers are the best tool for trimming beards, mustaches, necklines, outlining and edging around ears. With sleeks ergonomic design shaped to fit your hand, T-Blade with fine cutting teeth for awfully close trimming and stored with a dynamic magnetic motor that runs cool and quiet and a high quality carbon-steel blade that have been acclimated for long cutting life, Andis Trimmers are simply the best on the market.
The marketing campaign also coexists with the current strategic partnership between GetAndis and Massmart, a leading retail cyclops in Africa and the parent company for GAME Discount Stores to carry Andis products starting with the stores in Nigeria.
It was recently announced that Nas is going to be the first verified rapper on RapGenius.com, meaning, as opposed to people outlining their own interpretations of tracks off Illmatic, he’ll personally explain them. Sounds great, right? I mean, Jay-Z decoded … Continue reading
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